Overview
Located in Dubailand, Serena by Dubai Properties is a gated community comprising three themed phases: Bella Casa, Casa Dora, and Casa Viva. Each phase offers modern townhouses and semi‑detached villas with 2‑4 bedrooms, blended with elegant Spanish and Portuguese architectural touches—tiled roofs, airy interiors, private gardens, and generous outdoor areas. The community centres, including the lively Spanish‑themed Central Plaza, provide cafés, retail, dining, and social hubs. Amenities include multiple swimming pools, gymnasiums, landscaped parks, jogging & cycling tracks, children’s play‑zones, and wellness & sports facilities. With direct access to Emirates Road, Sheikh Mohammed Bin Zayed Road, and Al Qudra Road, residents enjoy relatively smooth commutes to major Dubai areas. Schools, supermarkets, clinics are within easy reach. Serena offers a peaceful, yet well‑connected, suburban environment ideal for families and buyers seeking both value and lifestyle.
History and Establishments
1
Phase 1 (Bella Casa) launched first, offering 2‑3 bedroom townhouses
2
Phase 2 (Casa Dora) followed with larger layouts and Portuguese‑style enhancements
3
Phase 3 (Casa Viva) introduced most recent townhouses, refined finishes, and expanded amenities
Capital Appreciation
~ 5‑7% annual growth seen in townhouse / villa values in recent years in Serena. Launched phases have seen increases of several hundreds of thousands AED especially on units with park or plaza view. Projected 5‑6% upward trend over the next few years as infrastructure and community services mature.
Amenities & Features
Spanish‑Themed Central Plaza
Private Gardens & Terraces

Community Fitness & Gymnasium
Family Pools & Play Zones
Jogging & Cycling Trails
Retail & Dining Outlets
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